Social media can be overwhelming, especially for businesses and organizations who have a million other tasks to do. Creating a strategy can help keep you organized and consistent with your social media.

A strategy shouldn’t just be in your mind or spoken—it should be written down. Especially if others within your workplace are posting, too. At our February Tech Talk, we discussed some things that should be included in your written strategy:

• Audience & Platforms: Who is your audience and what platform are they active on? Don’t waste your time posting on one platform, such as Instagram, if most of your followers are on another, like Facebook.
• Your Why: Each time you post, think “why am I posting this?” Is it to promote an event, share exciting news, engage your audience in an exciting way, or collect information? Make a list in your social media strategy of all the reasons you share content on social media.
• Tone & Language: What kind of feeling do you want your posts to portray? Do you have more of a fun tone? Or maybe more serious and professional? This is important to decide and communicate before sharing a variety of posts.
• Who & When: If more than one person posts on behalf of your business, decide who posts certain content and when it gets published. Communication is key, so too many posts aren’t going out at once and two people aren’t sharing similar content.

We invite you to join us at our next Tech Talk on Friday, March 20, at 8 a.m. at the Venango Chamber. We’ll be discussing Facebook and Instagram advertising.

This article was published in the Venango Chamber’s March 2020 VenangoWorks! Newsletter.