All posts tagged technology

Gaining Advice & Strategies at Monthly Tech Talks


With so much required of a business owner, it can be easy to put marketing at the bottom of the list. Between paying bills, training employees, working with vendors, and the everyday operations of a business, who has time to update a website and post on social media?

Marketing, however, plays a huge role in attracting customers and building relationships. Without marketing, how are people going to get to know you and learn about what you have to offer?

In February, we began a series of “Tech Talks,” to bring members together to discuss strategies for marketing their businesses and organizations. The idea was brought to us by Jessica and Saxon with Child Development Centers Inc.

“As we were working on growing our organization’s marketing, we needed a way to brainstorm with other advanced users and to get new ideas,” said Saxon.

“Each month, we leave with new strategies and a better understanding of marketing, and we are also able to learn more about other businesses and organizations in our region,” said Jessica.

Natalie Cubbon with the Oil Region Library Association (ORLA) has been a regular at the monthly Tech Talks and has been applying what she’s learned to her organization.

“Tech Talks at the Chamber allow me to grow as a digital content creator & social media marketer,” Natalie said. “Being able to learn from other businesses and organizations is so valuable and has been a great opportunity to form connections within our community.

Tech Talk topics have ranged from photography and videography, to online crisis management and analytics and measurement.

Our next Tech Talk will be Friday, December 20, and the topic will be “Instagram and Facebook Stories.” The Tech Talks are held on the third Friday of each month from 8 to 9 a.m. at the Chamber Office (24 Seneca Street, Oil City).

This article was published in the Venango Chamber’s December 2019 VenangoWorks! Newsletter.

Tech Tip: Incorporating Video Into Your Marketing


Since the first traditional television commercials more than 75 years ago, video has been a tool used by businesses to engage their audience. Today, we have channels like Facebook, YouTube, and Snapchat, but many of the same concepts apply.

Videos are more personal and convenient for consumers. Whether it’s a behind the scenes tour, interviews, tutorials, or a story, video is a good choice when trying to sell a product or service.

There are many options for equipment—cameras, mics, tripods, lighting equipment, etc—but to start shooting video you really only need one device—your phone. Some important factors when shooting include:

  • Good lighting
  • Simple background
  • Limited background noise
  • Keep it short
  • Hold the phone horizontally

When conducting video interviews, also remember to make the interviewee comfortable, have consistent framing, have the person repeat the question when answering, and have them look to the side of the camera, not directly at it.

Gathering b-roll is also important, which is various shots of scenery, groups of people, buildings, and similar items. It’s always better to get more footage than you need, which can be cut down later.

Including video in your marketing can be intimidating, but start small, get inspiration from others, and follow these easy tips, and you’ll be a pro in no time!

We discussed videography at our Tech Talk in April. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.