All posts tagged social media tips

Tech Tip: Documenting Your Social Media Strategy

Social media can be overwhelming, especially for businesses and organizations who have a million other tasks to do. Creating a strategy can help keep you organized and consistent with your social media.

A strategy shouldn’t just be in your mind or spoken—it should be written down. Especially if others within your workplace are posting, too. At our February Tech Talk, we discussed some things that should be included in your written strategy:

  • Audience & Platforms: Who is your audience and what platform are they active on? Don’t waste your time posting on one platform, such as Instagram, if most of your followers are on another, like Facebook.
  • Your Why: Each time you post, think “why am I posting this?” Is it to promote an event, share exciting news, engage your audience in an exciting way, or collect information? Make a list in your social media strategy of all the reasons you share content on social media.
  • Tone & Language: What kind of feeling do you want your posts to portray? Do you have more of a fun tone? Or maybe more serious and professional? This is important to decide and communicate before sharing a variety of posts.
  • Who & When: If more than one person posts on behalf of your business, decide who posts certain content and when it gets published. Communication is key, so too many posts aren’t going out at once and two people aren’t sharing similar content.

We invite you to join us at our next Tech Talk on Friday, March 20, at 8 a.m. at the Venango Chamber. We’ll be discussing Facebook and Instagram advertising.

This article was published in the Venango Chamber’s March 2020 VenangoWorks! Newsletter.

Tech Tip: Utilizing Instagram and Facebook Stories

Social media is an important part of modern business, but when and what to post on a business’ social media platform can be confusing. Instagram and Facebook stories are yet another feature of social media. Stories are short video clips and images that appear at the top of an app’s newsfeed and are only available for 24 hours. How can a business apply these new features of social media to further their businesses?

Stories are seen as a way to grow business and engage clients. Embed Social, a company that works to optimize social media use, presents interesting statistics on how the use of social media stories are impactful. Current stories are seen by more than 500 million users, which help to quantify how users are adapting to these new features of the social networking sites. The trend does not seem to be short lived; it is projected to grow in the coming years.

The use of Instagram and Facebook stories also poses a positive trend for data collection. Stories allow for questions, polls, and quizzes to easily be sent out directly to consumers. The specificity of stories allows organizations to see who watched their stories and how they reacted. For example, social media enables the company to address how their customers swipe through and share the business’ stories, which is helpful as a business tracks engagement.

Adding a bit of fun and whimsy to a company’s Instagram or Facebook story is helpful in customer brand relationships. A more personal touch may be unplanned but can further the brand of an organization.

It should still be within the realm of the business’ values. For example, when the Oil City Warehouse Mall posts a story about their vendors it strengthens the brand with extra information and personality about the organization.

Using Instagram and Facebook stories to further a business is an increasingly important part of any company, using the insights and branding tools that Instagram and Facebook stories facilitate are a great way to do this. Join us on January 17th at 8 a.m. for our next Tech Talk on “Interacting Online.”

This article was published in the Venango Chamber’s January 2020 VenangoWorks! Newsletter.

Gaining Advice & Strategies at Monthly Tech Talks

With so much required of a business owner, it can be easy to put marketing at the bottom of the list. Between paying bills, training employees, working with vendors, and the everyday operations of a business, who has time to update a website and post on social media?

Marketing, however, plays a huge role in attracting customers and building relationships. Without marketing, how are people going to get to know you and learn about what you have to offer?

In February, we began a series of “Tech Talks,” to bring members together to discuss strategies for marketing their businesses and organizations. The idea was brought to us by Jessica and Saxon with Child Development Centers Inc.

“As we were working on growing our organization’s marketing, we needed a way to brainstorm with other advanced users and to get new ideas,” said Saxon.

“Each month, we leave with new strategies and a better understanding of marketing, and we are also able to learn more about other businesses and organizations in our region,” said Jessica.

Natalie Cubbon with the Oil Region Library Association (ORLA) has been a regular at the monthly Tech Talks and has been applying what she’s learned to her organization.

“Tech Talks at the Chamber allow me to grow as a digital content creator & social media marketer,” Natalie said. “Being able to learn from other businesses and organizations is so valuable and has been a great opportunity to form connections within our community.

Tech Talk topics have ranged from photography and videography, to online crisis management and analytics and measurement.

Our next Tech Talk will be Friday, December 20, and the topic will be “Instagram and Facebook Stories.” The Tech Talks are held on the third Friday of each month from 8 to 9 a.m. at the Chamber Office (24 Seneca Street, Oil City).

This article was published in the Venango Chamber’s December 2019 VenangoWorks! Newsletter.

Tech Tip: Analytics & Measurement

You may be familiar with the type of content to put on your website or social media, but is your content engaging and attracting the right customers? To know how well you are performing online, it’s important to look at your analytics and measurement tools.

These can include analytics tools within your site (such as Wix or WordPress), Google Analytics, social media insights, or other external tools. They tell you:

• Who is engaging with your content

• What kind of posts attract the most engagement

• Demographics (age, location, etc)

• The busiest day and times

On your website, they can also show:

• Number of unique visitors

• How long visitors stay on pages

• How people get to your site

• What search words people use to get to your site

• What people click on

You don’t need to look at these analytics each day, but reviewing them every once in awhile can help you learn what is working best, and then you can adapt if needed.

Although having an online presence and looking at your analytics is helpful, you don’t always know how people arrive at your page or website. It’s essential to use a variety of marketing tactics in addition to your social media and website, such as flyers, word of mouth, advertisements and sponsorships, press releases, and radio.

At the end of the day, it’s about finding what works best for your business!

This article was published in the Venango Area Chamber of Commerce’s June 2019 VenangoWorks! Newsletter.

Social Media Tip: Using Insights to Improve Your Page

If yFacebook-Insightsou have a Facebook page, you’ve probably noticed the “Insights” menu at the top of your profile. These are basically your page’s stats. You can see information about your followers, likes, reach, page views, and more. We suggest using insights to help improve your social media presence. Here are some examples how:

  • Days & Times: In the “Posts” section of your insights, you have the ability to see what days of the week and times your fans are online. Schedule your posts to go out at these times and see if it improves your engagement.
  • Reach & Engagement: Reach is the amount of people who scroll past your post on their timeline. Engagement is the amount of people who clicked, shared, or commented on it. While it’s great to have a high reach, it’s even better to have high engagement. This means people are taking action on your posts in some way.

At the bottom of the “Posts” section in your insights, you’ll see all your past posts with stats. Look at posts that did well and ones that didn’t do well and think about why this happened. Did you include a photo in one and not the other? Was it a good time of day? Did you include a call-to-action?

  • Demographics: In the “People” section, Facebook provides demographic data about the people who like your page. You can see their sex, age, and location. Are these in line with your target audience? If not, how can you better reach your target audience? Or, do you think you should consider shifting the people you are targeting?
  • Experiment: After looking into all your insights, the best way to see what works for you is to experiment. Try different times, days, photos, language, links, and more. Keep track of what does well and continue doing those things.

Looking at insights can be overwhelming, but start slow and make small changes, and before you know it, you will have improved your Facebook page, leading more customers to your business.

This article was published in the Venango Area Chamber of Commerce’s September 2018 edition of the VenangoWorks! Newsletter.