All posts tagged social media

Gaining Advice & Strategies at Monthly Tech Talks


With so much required of a business owner, it can be easy to put marketing at the bottom of the list. Between paying bills, training employees, working with vendors, and the everyday operations of a business, who has time to update a website and post on social media?

Marketing, however, plays a huge role in attracting customers and building relationships. Without marketing, how are people going to get to know you and learn about what you have to offer?

In February, we began a series of “Tech Talks,” to bring members together to discuss strategies for marketing their businesses and organizations. The idea was brought to us by Jessica and Saxon with Child Development Centers Inc.

“As we were working on growing our organization’s marketing, we needed a way to brainstorm with other advanced users and to get new ideas,” said Saxon.

“Each month, we leave with new strategies and a better understanding of marketing, and we are also able to learn more about other businesses and organizations in our region,” said Jessica.

Natalie Cubbon with the Oil Region Library Association (ORLA) has been a regular at the monthly Tech Talks and has been applying what she’s learned to her organization.

“Tech Talks at the Chamber allow me to grow as a digital content creator & social media marketer,” Natalie said. “Being able to learn from other businesses and organizations is so valuable and has been a great opportunity to form connections within our community.

Tech Talk topics have ranged from photography and videography, to online crisis management and analytics and measurement.

Our next Tech Talk will be Friday, December 20, and the topic will be “Instagram and Facebook Stories.” The Tech Talks are held on the third Friday of each month from 8 to 9 a.m. at the Chamber Office (24 Seneca Street, Oil City).

This article was published in the Venango Chamber’s December 2019 VenangoWorks! Newsletter.

Tech Tip: Analytics & Measurement


You may be familiar with the type of content to put on your website or social media, but is your content engaging and attracting the right customers? To know how well you are performing online, it’s important to look at your analytics and measurement tools.

These can include analytics tools within your site (such as Wix or WordPress), Google Analytics, social media insights, or other external tools. They tell you:

• Who is engaging with your content

• What kind of posts attract the most engagement

• Demographics (age, location, etc)

• The busiest day and times

On your website, they can also show:

• Number of unique visitors

• How long visitors stay on pages

• How people get to your site

• What search words people use to get to your site

• What people click on

You don’t need to look at these analytics each day, but reviewing them every once in awhile can help you learn what is working best, and then you can adapt if needed.

Although having an online presence and looking at your analytics is helpful, you don’t always know how people arrive at your page or website. It’s essential to use a variety of marketing tactics in addition to your social media and website, such as flyers, word of mouth, advertisements and sponsorships, press releases, and radio.

At the end of the day, it’s about finding what works best for your business!

This article was published in the Venango Area Chamber of Commerce’s June 2019 VenangoWorks! Newsletter.

Tech Tip: Defining Your Social Media Strategy


When posting on social media for your business, instead of sharing random content whenever you feel like it, we encourage you to define your strategy and stick to it. An article on buffer.com says: “A strategy is not a to-do list,” and “A strategy is where you’re headed, a plan is how you’ll get there.”

Ask these questions when creating your strategy:

  • Why do you want to be on social media?
  • Who is your target audience?
  • What are you going to share?
  • Where are you going share?
  • When are you going share?

You should be constantly tracking, evaluating, and evolving. Rather than posting on social media just for the sake of posting, a social media strategy requires you to look at the big picture, helping you reach your goals.

Previously “social media tips,” our tech tips will focus on various ways to use technology within your business, with topics related to social media, data and measurements, tools, and storytelling. They are inspired by the Chamber’s new “Tech Talks,” which are monthly discussions around advanced strategies for marketing your business. Contact us if you’d like to be involved.

This article was published in the Venango Area Chamber of Commerce’s March 2019 VenangoWorks! Newsletter.

Social Media Tip: Using Social Media for the Holidays


The holidays can be a busy time of year. While there’s a lot going on in our lives and businesses, it can be hard to stay on top of social media, but now more than ever you need to be consistent and creative online to reach your audience.

Your biggest sales or engagement with your customers,  can happen this time of year and keeping your pages updated can help significantly. Here are some tips for ways to use social media this season:

Be Festive

Bring a cheerful spirit to your posts. If you sell food items, post festive recipes; if you own a day care, share a video of kids singing Christmas carols; or if you run a nonprofit, upload photos of your seasonal volunteers. Incorporate the holiday spirit when possible.

Make Your Hours Known

If you own a brick and mortar business, be sure to update your hours so your customers know when you are open. You can share these hours a few times to make sure they are seen, to prevent making customers angry if they show up and you are closed.

Go Behind the Scenes

People love to see what’s going on at your business and who is making it happen. Share photos of your decorations, employees at a holiday party, or the steps of creating a gift basket.

Make Shopping Easy

Customers don’t have much time to spend to search for that perfect gift, especially those last minute shoppers, so try to make it as quick and easy as possible. Make sure your customers know of any sales, gift baskets available, or ideas for buying gifts for certain people.

There are just a few social media tips for the holiday season. Be creative and engaging as much as you can. Happy holidays!

Social Media Tip Graphic

This article was published in the Venango Area Chamber of Commerce’s December 2018 edition of the VenangoWorks! Newsletter.

Social Media Tip: A Consistent Brand Online and Offline 


If someone looked at your social media page, then went to your business in person, would anything surprise them? And vice versa—if they visited your business, then checked out your social media pages, would they find anything unexpected?

Ideally, your online and offline brand should be as consistent as possible. By looking at your posts online, customers should sense the same personality, customer service, and uniqueness of your business as if they were physically there.

How can you accomplish this? Some tips include:

Keep a consistent personality: Talk about the same topics and use the same wording both online and in your business. Is your brand more funny, professional, informative, or artsy? Include this in your writing style and images online.

Include photos of your business online: People will become more familiar with the feel of your business if you share photos online. These can include photos of your product, employees, and storefront.

Use the same colors, fonts, and images: Your branding should be consistent online and in person. Use the same style on your website, social media graphics, signage, business cards, and anywhere else your branding is shown.

Communicate with employees: Keep your employees updated with what happens online. Whether it’s a contest, informative article, or conversation, your workers should know what your business is doing online, so they can continue the conversation offline with customers.

4YCC4 Your Car Connection is a great example of this brand consistency. You see their yellow branding and enthusiastic attitude on their Facebook page, signage, and advertising; their mannequin Gina is in front of their building, attending events, and even has her own Facebook page; and they are constantly engaging their community, both online and offline.

Having a consistent brand for your business can engage, attract, and retain customers. The goal is for someone to get to know your business before they even step foot in the door, and to then deepen that relationship through continued interaction both online and in person.

 

This article was published in the Venango Area Chamber of Commerce’s October 2018 edition of the VenangoWorks! Newsletter.