All posts tagged social media

Tech Tip: Documenting Your Social Media Strategy

Social media can be overwhelming, especially for businesses and organizations who have a million other tasks to do. Creating a strategy can help keep you organized and consistent with your social media.

A strategy shouldn’t just be in your mind or spoken—it should be written down. Especially if others within your workplace are posting, too. At our February Tech Talk, we discussed some things that should be included in your written strategy:

  • Audience & Platforms: Who is your audience and what platform are they active on? Don’t waste your time posting on one platform, such as Instagram, if most of your followers are on another, like Facebook.
  • Your Why: Each time you post, think “why am I posting this?” Is it to promote an event, share exciting news, engage your audience in an exciting way, or collect information? Make a list in your social media strategy of all the reasons you share content on social media.
  • Tone & Language: What kind of feeling do you want your posts to portray? Do you have more of a fun tone? Or maybe more serious and professional? This is important to decide and communicate before sharing a variety of posts.
  • Who & When: If more than one person posts on behalf of your business, decide who posts certain content and when it gets published. Communication is key, so too many posts aren’t going out at once and two people aren’t sharing similar content.

We invite you to join us at our next Tech Talk on Friday, March 20, at 8 a.m. at the Venango Chamber. We’ll be discussing Facebook and Instagram advertising.

This article was published in the Venango Chamber’s March 2020 VenangoWorks! Newsletter.

Tech Tip: Interaction & Engagement

You’ve set up your social media pages, created a variety of content, and figured out a schedule for posting. You may think you’re finished, but don’t forget about one of the most important parts of having a business page on social media—interaction.

Rather than posting and forgetting about it, you need to continue engaging with your audience. At our Tech Talk in January, we discussed ways you can do this, including:

  • Ask questions: Get your followers to interact with your posts by asking questions such as: “What is your favorite book?” or “How would you cook this ingredient?” Try to keep the questions related to your business.
  • Encourage comments: People love to share opinions or ideas. Have fun and ask them to comment with a photo of a pet, favorite emoji, or gif. This can also be helpful when you are deciding on a new product—have customers comment their ideas.
  • Reply: If you ask a question or encourage a comment, you need to respond back in some way. You can simply like their comment or reply and have a conversation.
  • Share posts: People also love to see their posts shared by businesses. If someone leaves a review or posts a photo of your product, make sure to acknowledge them. You can like, comment, or share it on your own page.
  • Follow other businesses: It’s also important to interact with other businesses online, especially those you work with or are located near you. Follow their page as your business page (contact the Chamber if you need tips for doing this), interact with their posts, and tag them in your own posts.

Social media is more than just sharing information with your followers—it’s a two-way conversation that can allow you to interact with your customers and build relationships.

We invite you to join us at our next Tech Talk on Friday, February 21, at 8 a.m. at the Venango Chamber. We’ll be discussing how to create and document a strategy for posting on social media.

This article was published in the Venango Chamber’s February 2020 VenangoWorks! Newsletter.

Gaining Advice & Strategies at Monthly Tech Talks

With so much required of a business owner, it can be easy to put marketing at the bottom of the list. Between paying bills, training employees, working with vendors, and the everyday operations of a business, who has time to update a website and post on social media?

Marketing, however, plays a huge role in attracting customers and building relationships. Without marketing, how are people going to get to know you and learn about what you have to offer?

In February, we began a series of “Tech Talks,” to bring members together to discuss strategies for marketing their businesses and organizations. The idea was brought to us by Jessica and Saxon with Child Development Centers Inc.

“As we were working on growing our organization’s marketing, we needed a way to brainstorm with other advanced users and to get new ideas,” said Saxon.

“Each month, we leave with new strategies and a better understanding of marketing, and we are also able to learn more about other businesses and organizations in our region,” said Jessica.

Natalie Cubbon with the Oil Region Library Association (ORLA) has been a regular at the monthly Tech Talks and has been applying what she’s learned to her organization.

“Tech Talks at the Chamber allow me to grow as a digital content creator & social media marketer,” Natalie said. “Being able to learn from other businesses and organizations is so valuable and has been a great opportunity to form connections within our community.

Tech Talk topics have ranged from photography and videography, to online crisis management and analytics and measurement.

Our next Tech Talk will be Friday, December 20, and the topic will be “Instagram and Facebook Stories.” The Tech Talks are held on the third Friday of each month from 8 to 9 a.m. at the Chamber Office (24 Seneca Street, Oil City).

This article was published in the Venango Chamber’s December 2019 VenangoWorks! Newsletter.

Tech Tip: Analytics & Measurement

You may be familiar with the type of content to put on your website or social media, but is your content engaging and attracting the right customers? To know how well you are performing online, it’s important to look at your analytics and measurement tools.

These can include analytics tools within your site (such as Wix or WordPress), Google Analytics, social media insights, or other external tools. They tell you:

• Who is engaging with your content

• What kind of posts attract the most engagement

• Demographics (age, location, etc)

• The busiest day and times

On your website, they can also show:

• Number of unique visitors

• How long visitors stay on pages

• How people get to your site

• What search words people use to get to your site

• What people click on

You don’t need to look at these analytics each day, but reviewing them every once in awhile can help you learn what is working best, and then you can adapt if needed.

Although having an online presence and looking at your analytics is helpful, you don’t always know how people arrive at your page or website. It’s essential to use a variety of marketing tactics in addition to your social media and website, such as flyers, word of mouth, advertisements and sponsorships, press releases, and radio.

At the end of the day, it’s about finding what works best for your business!

This article was published in the Venango Area Chamber of Commerce’s June 2019 VenangoWorks! Newsletter.

Tech Tip: Defining Your Social Media Strategy

When posting on social media for your business, instead of sharing random content whenever you feel like it, we encourage you to define your strategy and stick to it. An article on says: “A strategy is not a to-do list,” and “A strategy is where you’re headed, a plan is how you’ll get there.”

Ask these questions when creating your strategy:

  • Why do you want to be on social media?
  • Who is your target audience?
  • What are you going to share?
  • Where are you going share?
  • When are you going share?

You should be constantly tracking, evaluating, and evolving. Rather than posting on social media just for the sake of posting, a social media strategy requires you to look at the big picture, helping you reach your goals.

Previously “social media tips,” our tech tips will focus on various ways to use technology within your business, with topics related to social media, data and measurements, tools, and storytelling. They are inspired by the Chamber’s new “Tech Talks,” which are monthly discussions around advanced strategies for marketing your business. Contact us if you’d like to be involved.

This article was published in the Venango Area Chamber of Commerce’s March 2019 VenangoWorks! Newsletter.