All posts tagged tech tip

Tech Tip: Preparing for the Holidays

Before we know it, Thanksgiving will be here, soon followed by Christmas and New Years. This time of year can be busy and overwhelming, but these tips should help you prepare your marketing and technology:

  • Start early & schedule: Things will get chaotic, so start getting ready now. You can even schedule social media posts ahead of time.
  • Look at your reports & prepare accordingly: How much of your products do you sell each week? What time of day is busiest? Look at your reports so you know how much extra inventory to stock and when to schedule staff.
  • Make sure technology is ready: If you plan on adding new items or holding sales, be sure to add them to your POS system. Also, don’t forget to update your social media and website with any special hours, and make sure to train staff on any changes. This is a great time to update software to newer versions if needed, too.
  • Get creative: You could have some of your best sales days during the holidays! Do your research to see what people would be interested in buying. Plan giveaways and sales, add new items and create special gift boxes or baskets, and consider shipping products to customers. Don’t forget to tell your audience online what you’re doing!
  • Get your staff involved: Don’t only focus on the customers—happy staff will treat customers well. Dress up, decorate, or have a party! Also encourage your staff to share your posts online.
  • Keep on top of your office work: During the busyness of holiday prep, it can be easy to forget about your accounting, billing, and payroll. Make time each week to take care of this.
  • Collect data: You will most likely have a lot of people shopping with you, including many new faces, so get to know your customers. Ask them questions in person, like where they come from and how they head about you, and collect information online, too, by using your website and social media insights. Use this data to make decisions later.

We discussed this topic at our Tech Talk on Friday, November 15, at the Venango Chamber. More details coming soon on our next Tech Talk. We wish you the best of luck during the holidays!

This article was published in the Venango Chamber’s November 2019 VenangoWorks! Newsletter.

Tech Tip: Content Creation

What type of content are you sharing on behalf of your business? Is it intentional?

At our Tech Talk in September, we discussed tips for creating and sharing online content, including social media posts, email newsletters, blog posts, photos, video, and more.

One of the most important things to remember is to have a variety of content and mix it up often, such as informational articles, business updates and promotions, fun and interactive posts, and staff or customer spotlights.

Don’t forget to use your content on multiple platforms to reach more people. A newsletter article can be turned into a blog post, shared on social media, and linked in an email.

Consistency is also essential. After you create your content, try to upload it at the same time each week or month. For example, if you share a #TuesdayTip on social media for a few weeks, customers will begin to watch for it, and will be disappointed if you don’t post. Or if you share your monthly newsletter the first week of each month, try your best to continue doing so.

When it comes to creating content, knowing your audience is key. Your message will get out if you know who are writing for, what type of content they enjoy, and how you can reach them. Most people enjoy stories, especially if it includes them or people like the, so once you find your audience, try to include them in your content.

Overall, content creation is an experiment. You must do your research and through trial and error, you can find what type of content works best for your business.

We will not have a Tech Talk in October, so our next one will be Friday, November 15, 8 a.m., at the Venango Chamber. Anyone is welcome to attend!

This article was published in the Venango Chamber’s October 2019 VenangoWorks! Newsletter.

Tech Tip: Photography

Photography is everywhere. Photography is art, a fun hobby, and a business tool, and useful for advertising, entertainment, and personal life. Pictures can communicate many messages through their different uses. As a business, knowing how to take a good picture can greatly aid the messaging and overall look of the media you produce.

An easy tip for good photography is to avoid camera shake or blurry photos. Camera shake happens when the camera user doesn’t stabilize the camera well enough. One of the best ways to ensure that camera shake doesn’t happen is to use a tripod, but since this is not always possible another tip is to make you body stable by holding the camera with arms tucked close to your sides. Keeping the cameral still helps to ensure images are clean and crisp, which further aids in making business photography look professional.

Another way to make your business photography pop is to be mindful of the type of images used and the message they send. Making sure that pictures are in line with the mission of a business is key to the overall brand. One way to do this is by using pictures of real people, places, and things around the business area.

Stock photography can be helpful at times, but taking pictures for your business rather than using stock photos will humanize the images and help draw customers into your business.

We discussed photography at our Tech Talk in July, and we invite you to join us on August 16 when we will discuss “Online Crisis Management.” Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Future Leaders & Entrepreneurs Exchange’s (FLEX) August 2019 edition of the FLEX Your Ideas (FYI) Newsletter.

Tech Tip: Analytics & Measurement

You may be familiar with the type of content to put on your website or social media, but is your content engaging and attracting the right customers? To know how well you are performing online, it’s important to look at your analytics and measurement tools.

These can include analytics tools within your site (such as Wix or WordPress), Google Analytics, social media insights, or other external tools. They tell you:

• Who is engaging with your content

• What kind of posts attract the most engagement

• Demographics (age, location, etc)

• The busiest day and times

On your website, they can also show:

• Number of unique visitors

• How long visitors stay on pages

• How people get to your site

• What search words people use to get to your site

• What people click on

You don’t need to look at these analytics each day, but reviewing them every once in awhile can help you learn what is working best, and then you can adapt if needed.

Although having an online presence and looking at your analytics is helpful, you don’t always know how people arrive at your page or website. It’s essential to use a variety of marketing tactics in addition to your social media and website, such as flyers, word of mouth, advertisements and sponsorships, press releases, and radio.

At the end of the day, it’s about finding what works best for your business!

This article was published in the Venango Area Chamber of Commerce’s June 2019 VenangoWorks! Newsletter.

Tech Tip: Telling Your Story

Whether it’s on social media, your website, email, in a press release, or through word of mouth, are you conveying your business’ story in a way that is captivating your audience?

Storytelling can move people to take action and evoke an emotional connection. It’s essential to build a brand around your core values, then tell stories related to those values.

Your stories should be informative, but to the point, and they can be more impactful depending on the language, images, video, tone, and colors you use.

For example, instead of Child Development Centers announcing their 50 year anniversary and simply providing facts about the centers, they share posts and videos with alumni and parents telling stories of their experiences.

We discussed storytelling at our Tech Talk in March, and we invite you to join us at the April discussion about videography. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Venango Area Chamber of Commerce’s April 2019 VenangoWorks! Newsletter.