All posts tagged tech tip

Tech Tip: Documenting Your Social Media Strategy

Social media can be overwhelming, especially for businesses and organizations who have a million other tasks to do. Creating a strategy can help keep you organized and consistent with your social media.

A strategy shouldn’t just be in your mind or spoken—it should be written down. Especially if others within your workplace are posting, too. At our February Tech Talk, we discussed some things that should be included in your written strategy:

  • Audience & Platforms: Who is your audience and what platform are they active on? Don’t waste your time posting on one platform, such as Instagram, if most of your followers are on another, like Facebook.
  • Your Why: Each time you post, think “why am I posting this?” Is it to promote an event, share exciting news, engage your audience in an exciting way, or collect information? Make a list in your social media strategy of all the reasons you share content on social media.
  • Tone & Language: What kind of feeling do you want your posts to portray? Do you have more of a fun tone? Or maybe more serious and professional? This is important to decide and communicate before sharing a variety of posts.
  • Who & When: If more than one person posts on behalf of your business, decide who posts certain content and when it gets published. Communication is key, so too many posts aren’t going out at once and two people aren’t sharing similar content.

We invite you to join us at our next Tech Talk on Friday, March 20, at 8 a.m. at the Venango Chamber. We’ll be discussing Facebook and Instagram advertising.

This article was published in the Venango Chamber’s March 2020 VenangoWorks! Newsletter.

Tech Tip: Interaction & Engagement

You’ve set up your social media pages, created a variety of content, and figured out a schedule for posting. You may think you’re finished, but don’t forget about one of the most important parts of having a business page on social media—interaction.

Rather than posting and forgetting about it, you need to continue engaging with your audience. At our Tech Talk in January, we discussed ways you can do this, including:

  • Ask questions: Get your followers to interact with your posts by asking questions such as: “What is your favorite book?” or “How would you cook this ingredient?” Try to keep the questions related to your business.
  • Encourage comments: People love to share opinions or ideas. Have fun and ask them to comment with a photo of a pet, favorite emoji, or gif. This can also be helpful when you are deciding on a new product—have customers comment their ideas.
  • Reply: If you ask a question or encourage a comment, you need to respond back in some way. You can simply like their comment or reply and have a conversation.
  • Share posts: People also love to see their posts shared by businesses. If someone leaves a review or posts a photo of your product, make sure to acknowledge them. You can like, comment, or share it on your own page.
  • Follow other businesses: It’s also important to interact with other businesses online, especially those you work with or are located near you. Follow their page as your business page (contact the Chamber if you need tips for doing this), interact with their posts, and tag them in your own posts.

Social media is more than just sharing information with your followers—it’s a two-way conversation that can allow you to interact with your customers and build relationships.

We invite you to join us at our next Tech Talk on Friday, February 21, at 8 a.m. at the Venango Chamber. We’ll be discussing how to create and document a strategy for posting on social media.

This article was published in the Venango Chamber’s February 2020 VenangoWorks! Newsletter.

Tech Tip: Preparing for the Holidays

Before we know it, Thanksgiving will be here, soon followed by Christmas and New Years. This time of year can be busy and overwhelming, but these tips should help you prepare your marketing and technology:

  • Start early & schedule: Things will get chaotic, so start getting ready now. You can even schedule social media posts ahead of time.
  • Look at your reports & prepare accordingly: How much of your products do you sell each week? What time of day is busiest? Look at your reports so you know how much extra inventory to stock and when to schedule staff.
  • Make sure technology is ready: If you plan on adding new items or holding sales, be sure to add them to your POS system. Also, don’t forget to update your social media and website with any special hours, and make sure to train staff on any changes. This is a great time to update software to newer versions if needed, too.
  • Get creative: You could have some of your best sales days during the holidays! Do your research to see what people would be interested in buying. Plan giveaways and sales, add new items and create special gift boxes or baskets, and consider shipping products to customers. Don’t forget to tell your audience online what you’re doing!
  • Get your staff involved: Don’t only focus on the customers—happy staff will treat customers well. Dress up, decorate, or have a party! Also encourage your staff to share your posts online.
  • Keep on top of your office work: During the busyness of holiday prep, it can be easy to forget about your accounting, billing, and payroll. Make time each week to take care of this.
  • Collect data: You will most likely have a lot of people shopping with you, including many new faces, so get to know your customers. Ask them questions in person, like where they come from and how they head about you, and collect information online, too, by using your website and social media insights. Use this data to make decisions later.

We discussed this topic at our Tech Talk on Friday, November 15, at the Venango Chamber. More details coming soon on our next Tech Talk. We wish you the best of luck during the holidays!

This article was published in the Venango Chamber’s November 2019 VenangoWorks! Newsletter.

Tech Tip: Content Creation

What type of content are you sharing on behalf of your business? Is it intentional?

At our Tech Talk in September, we discussed tips for creating and sharing online content, including social media posts, email newsletters, blog posts, photos, video, and more.

One of the most important things to remember is to have a variety of content and mix it up often, such as informational articles, business updates and promotions, fun and interactive posts, and staff or customer spotlights.

Don’t forget to use your content on multiple platforms to reach more people. A newsletter article can be turned into a blog post, shared on social media, and linked in an email.

Consistency is also essential. After you create your content, try to upload it at the same time each week or month. For example, if you share a #TuesdayTip on social media for a few weeks, customers will begin to watch for it, and will be disappointed if you don’t post. Or if you share your monthly newsletter the first week of each month, try your best to continue doing so.

When it comes to creating content, knowing your audience is key. Your message will get out if you know who are writing for, what type of content they enjoy, and how you can reach them. Most people enjoy stories, especially if it includes them or people like the, so once you find your audience, try to include them in your content.

Overall, content creation is an experiment. You must do your research and through trial and error, you can find what type of content works best for your business.

We will not have a Tech Talk in October, so our next one will be Friday, November 15, 8 a.m., at the Venango Chamber. Anyone is welcome to attend!

This article was published in the Venango Chamber’s October 2019 VenangoWorks! Newsletter.

Tech Tip: Photography

Photography is everywhere. Photography is art, a fun hobby, and a business tool, and useful for advertising, entertainment, and personal life. Pictures can communicate many messages through their different uses. As a business, knowing how to take a good picture can greatly aid the messaging and overall look of the media you produce.

An easy tip for good photography is to avoid camera shake or blurry photos. Camera shake happens when the camera user doesn’t stabilize the camera well enough. One of the best ways to ensure that camera shake doesn’t happen is to use a tripod, but since this is not always possible another tip is to make you body stable by holding the camera with arms tucked close to your sides. Keeping the cameral still helps to ensure images are clean and crisp, which further aids in making business photography look professional.

Another way to make your business photography pop is to be mindful of the type of images used and the message they send. Making sure that pictures are in line with the mission of a business is key to the overall brand. One way to do this is by using pictures of real people, places, and things around the business area.

Stock photography can be helpful at times, but taking pictures for your business rather than using stock photos will humanize the images and help draw customers into your business.

We discussed photography at our Tech Talk in July, and we invite you to join us on August 16 when we will discuss “Online Crisis Management.” Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Future Leaders & Entrepreneurs Exchange’s (FLEX) August 2019 edition of the FLEX Your Ideas (FYI) Newsletter.