Nike, Walmart and Amazon are all brands that are well known, but how did they get there? What makes a brand known internationally, nationally, or regionally? A general definition of branding is: “the customer’s overall perception of the business.” This is a good definition, but branding can be broken down to smaller categories so it can be better understood for individual businesses.

Understanding your target audience is will help form and focus your brand. If the audience is too large and tries to hit too many categories the message of an organization can become muddled. Knowing who you want your brand to focus on will help to keep the work relevant and draw the appropriate audience to that brand.

Consistency is another necessary part of good branding. Maintaining a consistent voice, look, and product aids in any company’s branding success. While it is okay to make small changes to serve certain campaigns, make sure to maintain the brand by keeping the standard themes and only making small changes. Keeping a consistent feel throughout the many aspects of a business will aid the public’s understanding of what a brand is trying to do.

We discussed branding at our Tech Talk in June, and we invite you to join us on July 19 when we will discuss Photography Tools & Tips. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Venango Area Chamber of Commerce’s July 2019 VenangoWorks! Newsletter.