All posts tagged tech talk

Tech Tip: Content Creation


What type of content are you sharing on behalf of your business? Is it intentional?

At our Tech Talk in September, we discussed tips for creating and sharing online content, including social media posts, email newsletters, blog posts, photos, video, and more.

One of the most important things to remember is to have a variety of content and mix it up often, such as informational articles, business updates and promotions, fun and interactive posts, and staff or customer spotlights.

Don’t forget to use your content on multiple platforms to reach more people. A newsletter article can be turned into a blog post, shared on social media, and linked in an email.

Consistency is also essential. After you create your content, try to upload it at the same time each week or month. For example, if you share a #TuesdayTip on social media for a few weeks, customers will begin to watch for it, and will be disappointed if you don’t post. Or if you share your monthly newsletter the first week of each month, try your best to continue doing so.

When it comes to creating content, knowing your audience is key. Your message will get out if you know who are writing for, what type of content they enjoy, and how you can reach them. Most people enjoy stories, especially if it includes them or people like the, so once you find your audience, try to include them in your content.

Overall, content creation is an experiment. You must do your research and through trial and error, you can find what type of content works best for your business.

We will not have a Tech Talk in October, so our next one will be Friday, November 15, 8 a.m., at the Venango Chamber. Anyone is welcome to attend!

This article was published in the Venango Chamber’s October 2019 VenangoWorks! Newsletter.

Tech Tip: Branding


Nike, Walmart and Amazon are all brands that are well known, but how did they get there? What makes a brand known internationally, nationally, or regionally? A general definition of branding is: “the customer’s overall perception of the business.” This is a good definition, but branding can be broken down to smaller categories so it can be better understood for individual businesses.

Understanding your target audience is will help form and focus your brand. If the audience is too large and tries to hit too many categories the message of an organization can become muddled. Knowing who you want your brand to focus on will help to keep the work relevant and draw the appropriate audience to that brand.

Consistency is another necessary part of good branding. Maintaining a consistent voice, look, and product aids in any company’s branding success. While it is okay to make small changes to serve certain campaigns, make sure to maintain the brand by keeping the standard themes and only making small changes. Keeping a consistent feel throughout the many aspects of a business will aid the public’s understanding of what a brand is trying to do.

We discussed branding at our Tech Talk in June, and we invite you to join us on July 19 when we will discuss Photography Tools & Tips. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Venango Area Chamber of Commerce’s July 2019 VenangoWorks! Newsletter.

Tech Tip: Incorporating Video Into Your Marketing


Since the first traditional television commercials more than 75 years ago, video has been a tool used by businesses to engage their audience. Today, we have channels like Facebook, YouTube, and Snapchat, but many of the same concepts apply.

Videos are more personal and convenient for consumers. Whether it’s a behind the scenes tour, interviews, tutorials, or a story, video is a good choice when trying to sell a product or service.

There are many options for equipment—cameras, mics, tripods, lighting equipment, etc—but to start shooting video you really only need one device—your phone. Some important factors when shooting include:

  • Good lighting
  • Simple background
  • Limited background noise
  • Keep it short
  • Hold the phone horizontally

When conducting video interviews, also remember to make the interviewee comfortable, have consistent framing, have the person repeat the question when answering, and have them look to the side of the camera, not directly at it.

Gathering b-roll is also important, which is various shots of scenery, groups of people, buildings, and similar items. It’s always better to get more footage than you need, which can be cut down later.

Including video in your marketing can be intimidating, but start small, get inspiration from others, and follow these easy tips, and you’ll be a pro in no time!

We discussed videography at our Tech Talk in April. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

Tech Tip: Telling Your Story


Whether it’s on social media, your website, email, in a press release, or through word of mouth, are you conveying your business’ story in a way that is captivating your audience?

Storytelling can move people to take action and evoke an emotional connection. It’s essential to build a brand around your core values, then tell stories related to those values.

Your stories should be informative, but to the point, and they can be more impactful depending on the language, images, video, tone, and colors you use.

For example, instead of Child Development Centers announcing their 50 year anniversary and simply providing facts about the centers, they share posts and videos with alumni and parents telling stories of their experiences.

We discussed storytelling at our Tech Talk in March, and we invite you to join us at the April discussion about videography. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Venango Area Chamber of Commerce’s April 2019 VenangoWorks! Newsletter.

Tech Tip: Defining Your Social Media Strategy


When posting on social media for your business, instead of sharing random content whenever you feel like it, we encourage you to define your strategy and stick to it. An article on buffer.com says: “A strategy is not a to-do list,” and “A strategy is where you’re headed, a plan is how you’ll get there.”

Ask these questions when creating your strategy:

  • Why do you want to be on social media?
  • Who is your target audience?
  • What are you going to share?
  • Where are you going share?
  • When are you going share?

You should be constantly tracking, evaluating, and evolving. Rather than posting on social media just for the sake of posting, a social media strategy requires you to look at the big picture, helping you reach your goals.

Previously “social media tips,” our tech tips will focus on various ways to use technology within your business, with topics related to social media, data and measurements, tools, and storytelling. They are inspired by the Chamber’s new “Tech Talks,” which are monthly discussions around advanced strategies for marketing your business. Contact us if you’d like to be involved.

This article was published in the Venango Area Chamber of Commerce’s March 2019 VenangoWorks! Newsletter.