All posts tagged tech talk

Tech Tip: Utilizing Instagram and Facebook Stories


Social media is an important part of modern business, but when and what to post on a business’ social media platform can be confusing. Instagram and Facebook stories are yet another feature of social media. Stories are short video clips and images that appear at the top of an app’s newsfeed and are only available for 24 hours. How can a business apply these new features of social media to further their businesses?

Stories are seen as a way to grow business and engage clients. Embed Social, a company that works to optimize social media use, presents interesting statistics on how the use of social media stories are impactful. Current stories are seen by more than 500 million users, which help to quantify how users are adapting to these new features of the social networking sites. The trend does not seem to be short lived; it is projected to grow in the coming years.

The use of Instagram and Facebook stories also poses a positive trend for data collection. Stories allow for questions, polls, and quizzes to easily be sent out directly to consumers. The specificity of stories allows organizations to see who watched their stories and how they reacted. For example, social media enables the company to address how their customers swipe through and share the business’ stories, which is helpful as a business tracks engagement.

Adding a bit of fun and whimsy to a company’s Instagram or Facebook story is helpful in customer brand relationships. A more personal touch may be unplanned but can further the brand of an organization.

It should still be within the realm of the business’ values. For example, when the Oil City Warehouse Mall posts a story about their vendors it strengthens the brand with extra information and personality about the organization.

Using Instagram and Facebook stories to further a business is an increasingly important part of any company, using the insights and branding tools that Instagram and Facebook stories facilitate are a great way to do this. Join us on January 17th at 8 a.m. for our next Tech Talk on “Interacting Online.”

This article was published in the Venango Chamber’s January 2020 VenangoWorks! Newsletter.

Gaining Advice & Strategies at Monthly Tech Talks


With so much required of a business owner, it can be easy to put marketing at the bottom of the list. Between paying bills, training employees, working with vendors, and the everyday operations of a business, who has time to update a website and post on social media?

Marketing, however, plays a huge role in attracting customers and building relationships. Without marketing, how are people going to get to know you and learn about what you have to offer?

In February, we began a series of “Tech Talks,” to bring members together to discuss strategies for marketing their businesses and organizations. The idea was brought to us by Jessica and Saxon with Child Development Centers Inc.

“As we were working on growing our organization’s marketing, we needed a way to brainstorm with other advanced users and to get new ideas,” said Saxon.

“Each month, we leave with new strategies and a better understanding of marketing, and we are also able to learn more about other businesses and organizations in our region,” said Jessica.

Natalie Cubbon with the Oil Region Library Association (ORLA) has been a regular at the monthly Tech Talks and has been applying what she’s learned to her organization.

“Tech Talks at the Chamber allow me to grow as a digital content creator & social media marketer,” Natalie said. “Being able to learn from other businesses and organizations is so valuable and has been a great opportunity to form connections within our community.

Tech Talk topics have ranged from photography and videography, to online crisis management and analytics and measurement.

Our next Tech Talk will be Friday, December 20, and the topic will be “Instagram and Facebook Stories.” The Tech Talks are held on the third Friday of each month from 8 to 9 a.m. at the Chamber Office (24 Seneca Street, Oil City).

This article was published in the Venango Chamber’s December 2019 VenangoWorks! Newsletter.

Tech Tip: Content Creation


What type of content are you sharing on behalf of your business? Is it intentional?

At our Tech Talk in September, we discussed tips for creating and sharing online content, including social media posts, email newsletters, blog posts, photos, video, and more.

One of the most important things to remember is to have a variety of content and mix it up often, such as informational articles, business updates and promotions, fun and interactive posts, and staff or customer spotlights.

Don’t forget to use your content on multiple platforms to reach more people. A newsletter article can be turned into a blog post, shared on social media, and linked in an email.

Consistency is also essential. After you create your content, try to upload it at the same time each week or month. For example, if you share a #TuesdayTip on social media for a few weeks, customers will begin to watch for it, and will be disappointed if you don’t post. Or if you share your monthly newsletter the first week of each month, try your best to continue doing so.

When it comes to creating content, knowing your audience is key. Your message will get out if you know who are writing for, what type of content they enjoy, and how you can reach them. Most people enjoy stories, especially if it includes them or people like the, so once you find your audience, try to include them in your content.

Overall, content creation is an experiment. You must do your research and through trial and error, you can find what type of content works best for your business.

We will not have a Tech Talk in October, so our next one will be Friday, November 15, 8 a.m., at the Venango Chamber. Anyone is welcome to attend!

This article was published in the Venango Chamber’s October 2019 VenangoWorks! Newsletter.

Tech Tip: Branding


Nike, Walmart and Amazon are all brands that are well known, but how did they get there? What makes a brand known internationally, nationally, or regionally? A general definition of branding is: “the customer’s overall perception of the business.” This is a good definition, but branding can be broken down to smaller categories so it can be better understood for individual businesses.

Understanding your target audience is will help form and focus your brand. If the audience is too large and tries to hit too many categories the message of an organization can become muddled. Knowing who you want your brand to focus on will help to keep the work relevant and draw the appropriate audience to that brand.

Consistency is another necessary part of good branding. Maintaining a consistent voice, look, and product aids in any company’s branding success. While it is okay to make small changes to serve certain campaigns, make sure to maintain the brand by keeping the standard themes and only making small changes. Keeping a consistent feel throughout the many aspects of a business will aid the public’s understanding of what a brand is trying to do.

We discussed branding at our Tech Talk in June, and we invite you to join us on July 19 when we will discuss Photography Tools & Tips. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Venango Area Chamber of Commerce’s July 2019 VenangoWorks! Newsletter.

Tech Tip: Incorporating Video Into Your Marketing


Since the first traditional television commercials more than 75 years ago, video has been a tool used by businesses to engage their audience. Today, we have channels like Facebook, YouTube, and Snapchat, but many of the same concepts apply.

Videos are more personal and convenient for consumers. Whether it’s a behind the scenes tour, interviews, tutorials, or a story, video is a good choice when trying to sell a product or service.

There are many options for equipment—cameras, mics, tripods, lighting equipment, etc—but to start shooting video you really only need one device—your phone. Some important factors when shooting include:

  • Good lighting
  • Simple background
  • Limited background noise
  • Keep it short
  • Hold the phone horizontally

When conducting video interviews, also remember to make the interviewee comfortable, have consistent framing, have the person repeat the question when answering, and have them look to the side of the camera, not directly at it.

Gathering b-roll is also important, which is various shots of scenery, groups of people, buildings, and similar items. It’s always better to get more footage than you need, which can be cut down later.

Including video in your marketing can be intimidating, but start small, get inspiration from others, and follow these easy tips, and you’ll be a pro in no time!

We discussed videography at our Tech Talk in April. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.