All posts tagged branding

Tech Tip: Branding

Nike, Walmart and Amazon are all brands that are well known, but how did they get there? What makes a brand known internationally, nationally, or regionally? A general definition of branding is: “the customer’s overall perception of the business.” This is a good definition, but branding can be broken down to smaller categories so it can be better understood for individual businesses.

Understanding your target audience is will help form and focus your brand. If the audience is too large and tries to hit too many categories the message of an organization can become muddled. Knowing who you want your brand to focus on will help to keep the work relevant and draw the appropriate audience to that brand.

Consistency is another necessary part of good branding. Maintaining a consistent voice, look, and product aids in any company’s branding success. While it is okay to make small changes to serve certain campaigns, make sure to maintain the brand by keeping the standard themes and only making small changes. Keeping a consistent feel throughout the many aspects of a business will aid the public’s understanding of what a brand is trying to do.

We discussed branding at our Tech Talk in June, and we invite you to join us on July 19 when we will discuss Photography Tools & Tips. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

This article was published in the Venango Area Chamber of Commerce’s July 2019 VenangoWorks! Newsletter.

Creative and Unpredictable Ways to Attract Business

Creating more or better exposure continues to be one of the greatest challenges for our businesses and communities.  Whether you are trying to attract customers, employees, or attention, it seems harder than ever to stand out in the crowd of distractions.

When it has become easier than ever to simply get what we need from the convenience of our home or office, with online ordering and communication, the burden is on us to give our audience a reason to show up.  Several local businesses have taken a chance in doing something unpredictable or special and we have noticed!

Who doesn’t know Gina? 4 Your Car Connection’s business ambassador, providing a fun greeting from in front of the business, but also engaging in social media and fun stories that engage members from across communities.

Pets can be a great way to show your friendly business climate, as customer greeters or creating a stress-free work environment for employees.  Dr. Kate Eckert brings her English Lab Bruno to work every day.  The Oil City Warehouse Mall and Best Printing both have pet kitties who lounge around the businesses and often are a pleasant surprise to customers, conveying a relaxed atmosphere.  And of course, the Venango Chamber dog Niko, Susan’s golden retriever, provides a connection to our neighbors and visitors walking by (pictured on cover).

Using color can be a great way to call attention to your business.  G Rex Wireless, in Seneca, stands out in the crowd along Route 257 with their bright green building, and the butterfly mural on the side of Buffalo Street Lanes is a popular photo attraction for visitors to Franklin.

Hoss’s recently added the option to bring your own bottle, giving customers the choice to compliment their meal with their favorite wine or beer, which can now be conveniently purchased next door at Sheetz, the chain making a significant investment in adding beer caves to its stores. Fat Dogs in Oil City is capitalizing on its proximity to a scenic overlook and by adding weekly concerts during the summer, providing another reason for customers to visit their ice cream and hot dog shop.

With the change of seasons, it is the perfect time to consider trying something new and creative, possibly taking inspiration from those shared in this article.  To get the most mileage out of any new tactics, be sure to share stories and pictures on social media. And be sure to let us know at the Chamber, so that we can tell others!

This article was published in the Venango Area Chamber of Commerce’s May 2019 VenangoWorks! Newsletter.

Social Media Tip: A Consistent Brand Online and Offline 

If someone looked at your social media page, then went to your business in person, would anything surprise them? And vice versa—if they visited your business, then checked out your social media pages, would they find anything unexpected?

Ideally, your online and offline brand should be as consistent as possible. By looking at your posts online, customers should sense the same personality, customer service, and uniqueness of your business as if they were physically there.

How can you accomplish this? Some tips include:

Keep a consistent personality: Talk about the same topics and use the same wording both online and in your business. Is your brand more funny, professional, informative, or artsy? Include this in your writing style and images online.

Include photos of your business online: People will become more familiar with the feel of your business if you share photos online. These can include photos of your product, employees, and storefront.

Use the same colors, fonts, and images: Your branding should be consistent online and in person. Use the same style on your website, social media graphics, signage, business cards, and anywhere else your branding is shown.

Communicate with employees: Keep your employees updated with what happens online. Whether it’s a contest, informative article, or conversation, your workers should know what your business is doing online, so they can continue the conversation offline with customers.

4YCC4 Your Car Connection is a great example of this brand consistency. You see their yellow branding and enthusiastic attitude on their Facebook page, signage, and advertising; their mannequin Gina is in front of their building, attending events, and even has her own Facebook page; and they are constantly engaging their community, both online and offline.

Having a consistent brand for your business can engage, attract, and retain customers. The goal is for someone to get to know your business before they even step foot in the door, and to then deepen that relationship through continued interaction both online and in person.


This article was published in the Venango Area Chamber of Commerce’s October 2018 edition of the VenangoWorks! Newsletter.