If someone sees a post from your business on social media or visits your page, can they easily recognize what the business is and what you do? Like with your signage, merchandise, and other materials, your brand should be consistent on your social media accounts. Some ways you can do this include:

• Profile Photo: Your profile photo should be your logo, a version of your logo, or a photo of your sign (with your logo on it). Keep it simple!
• Cover Photo: Your cover photo should coordinate with your profile photo and make a person understand your brand immediately when visiting your page. You could have a nicely designed cover photo (like the one in this article) or simply a photo of your product or inside your business
• Post Images: You should always try to include an image with posts to catch your audience’s attention. Try to include a representation of your brand in that image as much as possible. You could have a product or merchandise (with your logo) in the photo, or create a graphic yourself, with your logo on it.

For creating your own images for your profile photo, cover photo, or post images, canva.com is a great tool. We also have members who help businesses with social media. Visit our member directory for more information.

This article was published in the Venango Area Chamber of Commerce’s May 2018 edition of the VenangoWorks! Newsletter.