By Valerie Perry Every business has the resources to produce great video content. Yes, you can hire multi-person film crews (or me!) to come do the job, or you could take your smartphone out of your pocket and start creating. There have been award winning feature films shot on phones and while I can’t promise Read More…
No matter what type of business you have, curb appeal matters. With Spring finally here, it’s the perfect time to make sure your storefront or building is welcoming. Some areas to pay attention to include: Cleanliness Lighting In Good Repair Signage Treatments/Décor Ambiance Plants Just doing small, simple tasks, like keeping an outside light turned Read More…
In February, our tip focused on why and how to include links in your marketing. This month, we’re digging deeper into links and how you can get the most out of them. First, let’s talk about the difference between a link and a URL. To put it simply, a URL is the unique address that Read More…
The Derrick published the Annual Business Review and Forecast on February 19. If you have a newspaper delivered each day, it was hard to miss. It was the BIG edition. So, what’s the big deal? This is a great tool for every business and organization, when put to use. Taking the time to write about Read More…
We’ve all left a meeting feeling frustrated—maybe it was unorganized, too long, or could have been discussed over an email. Meetings are important for many reasons and as Zingerman’s says: “The real issue isn’t how many meetings you have, but whether those meetings are effective.” So, how can you run a great meeting? Let attendees Read More…