All posts tagged video

Tech Tip: Incorporating Video Into Your Marketing

Since the first traditional television commercials more than 75 years ago, video has been a tool used by businesses to engage their audience. Today, we have channels like Facebook, YouTube, and Snapchat, but many of the same concepts apply.

Videos are more personal and convenient for consumers. Whether it’s a behind the scenes tour, interviews, tutorials, or a story, video is a good choice when trying to sell a product or service.

There are many options for equipment—cameras, mics, tripods, lighting equipment, etc—but to start shooting video you really only need one device—your phone. Some important factors when shooting include:

  • Good lighting
  • Simple background
  • Limited background noise
  • Keep it short
  • Hold the phone horizontally

When conducting video interviews, also remember to make the interviewee comfortable, have consistent framing, have the person repeat the question when answering, and have them look to the side of the camera, not directly at it.

Gathering b-roll is also important, which is various shots of scenery, groups of people, buildings, and similar items. It’s always better to get more footage than you need, which can be cut down later.

Including video in your marketing can be intimidating, but start small, get inspiration from others, and follow these easy tips, and you’ll be a pro in no time!

We discussed videography at our Tech Talk in April. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.

Venango Chamber Launches New Website.

Welcome to the new website of the Venango Area Chamber of Commerce.   The site has literally been years in the making as staff and chamber members have planned and evaluated how to best meet the needs of chamber members, our community and those who have yet to discover the Venango area.

The Chamber completed a multi-media CD-Rom in 2008, anticipating that the videos would eventually be available for viewing on a new chamber site.  Upon completion of that project, plans were immediately begun for the development of a new website.

The new site includes a searchable membership directory, calendar that allows submission of community events and many other new features.  The site allows for easy updating by chamber staff and includes a number of social media tools.

We’d love to hear what you think and welcome suggestions.  If you have a website, please consider linking to us from your site.