No one loves being greeted by a closed sign when a business was listed as open online. Whether it’s on Google, Facebook, or your website, keeping your information updated results in happy customers and a great reputation. 

If you have multiple online pages for your business, this can be a challenge, but here are some tips to help:

• Make a list: In your phone’s notes app or on a sheet of paper (that is easy to find), list all pages that have information about your business. When it’s time to make an update, like new hours or a location change, check that list and make sure each page is updated.
• Choose one person: Whether it’s you or an employee, pick one person to make these changes. Having too many people involved can create inconsistencies.
• Give notice: If you plan to make changes, inform your customers in advance and put it EVERYWHERE. Social media posts, in-store signage, verbally—try to make it hard for customers to miss.
• Limit changes: Many customers get familiar with your information, especially your hours, so a great rule of thumb is to avoid changing your information if you don’t have to. Spend some time picking the best hours, social media links, etc. for your business, so you don’t have to make many updates in the future.
• Double check: If you made changes, it never hurts to double check every once in a while. Make sure your changes saved and your information is consistent across your pages.

The more you stay on top of updating your information, the less confusion you have to deal with. Customers appreciate clear communication, even if it’s as simple as updating your hours on your Facebook page.

This article was published in the Venango Chamber’s September 2020 VenangoWorks! Newsletter.