If you were seeking a free, inexpensive means to connect and converse with both potential and return customers, Twitter is for your business.

As least a few of those reading this post may first ask, “What is Twitter?”

Twitter is a micro-blogging platform a bit like a cross between blogging and instant messenging. You have 140 characters or less to tell your group of “followers” (twit-speak for “friends”) what you’re doing.

Your followers can be your friends, your co-workers, your clients, your customers, or anyone else who thinks you’re worth following. You have complete control over whom you chose to be friends with and who you allow to follow you.

But How Can It Help Me With My Business?

Think of social networking as your sales and marketing time. The more you put into it, the more you’ll get out of it. Twitter allows you to directly connect to your clients and customers. It’s all about having conversations with clients, not at clients.

Not sure how to get started?  Join us at the Chamber this Wednesday, April 15 at noon for our next Brown Bag Lunch to take a look.  We’ll help anyone interested in setting up a twitter account (FREE).

Already using twitter?  We’ll look at tips and tool to help you manage your tweets and make the most of your twittering time.

If you have a laptop, feel free to bring it along, but it’s not necessary.