Rossbacher Continues to Invest in Region

Team members of the Rossbacher Insurance – Williams Agency office in Oil City. From left to right:
Sharon Feltenberger, Sue Fritz, Carol Gilhousen, Joe Triola, Ashley McCauley, and Patrick Pelletier

Since coming to Venango County in 2013 through a partnership with the Urban-Seneca Agency in Cranberry, Rossbacher Insurance Group has been committed to positively impacting our community, and they have recently shown this through a second partnership with Williams Insurance Agency in Oil City.

After retiring in early 2020, Douglas Williams of Williams Insurance chose Rossbacher to acquire his business because of their dedication to our region and similar values to his.

“This partnership furthers our presence and longevity in Venango County,” said J.T. Colwell, partner at Rossbacher. “We look forward to keeping everything going like they did, with a strong focus on service and taking good care of people.”

Along with the values of Williams Insurance, team members Carol, Sharon, Susan, Joe, and Patrick remain, and Rossbacher is excited to have these knowledgeable, tenured employees on their team. In total, the staff at the Oil City office has 103 years of insurance experience.

Strong relationships and service are something Rossbacher plans to keep at the Oil City location, too.

“We will continue to build on the established deep relationships and practices that existed, while bringing new options from Rossbacher,” said Ashley McCauley, Office Manager at the new Williams Agency office.

Not only has Rossbacher invested in our county through this acquisition, but they did so during a pandemic. Systems were in place, even before COVID-19, in which they had cloudbased computer and phone systems.

“We were all able to transition to remote working in one day,” said J.T. “We moved that direction years ago for efficiency, but also from a disaster recovery standpoint. We feel we were well-positioned to respond to the challenges of COVID-19.”

Although their team can assist clients from anywhere, they are excited for the refreshing downtown feel that their Oil City storefront brings and to be a part of the revitalization of downtown.

Clients can expect to be confident in Rossbacher’s services. An annual review process is conducted and they have a quality control department that reviews the processing of all policy changes to ensure processing accuracy. They are also happy to meet with clients for education and review, for those who want to dive deeper.

“We stand behind our clients and help them feel empowered that they have good coverage for themselves and their loved ones,” said J.T. “Insurance is complex and you have to have somebody you know and trust to guide you.”

Rossbacher has stood by their core values since day one, and recently went through strategic planning with Svetz Consulting to ensure they are on the right path to serving their clients and community.

While they certainly stand out because of their expertise, the culture is something that is also inspirational, as evidenced with the Venango Chamber Business of the Year recognition in 2015. The business has a focus on enhancing the quality of life for their team.

“We are proud of maintaining a culture with a family-first focus,” said J.T. “We want to be successful as a business, but also want everyone to be successful in their families. We try to always do the right thing for our clients AND team members.”

A few friendly faces have joined Rossbacher recently, including Eric Thompson and Nick Gammello, and the business is always seeking people who would be a great fit. They started with just five team members and now have more than 25.

“Finding good people is the key to any business,” said J.T. “And we have to thank Ashley for her help with this transition. She has been with our team for a few years and is an Oil City native, and this wouldn’t have been possible without her.”

The Rossbacher Insurance – Williams Agency office is at 6 State St. in Oil City. Staff is working remotely, but continue to offer P.S. (Personal Service). Give them a call at (814) 677-4095 or email

This article was published in the Venango Chamber’s January 2021 VenangoWorks! Newsletter.

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