But summer is coming!  Let’s not forget that we have many businesses who depend on winter and they welcome cold and snowflakes as an important season in their business.  For others, this is a quieter time—a time of planning for the recreation season ahead and the visitors that are sure to follow.

Are you making the most of this time to prepare?  If you have the fortune of a little down time, we’d suggest you use it for evaluation and planning.  Take the time to look back at the trends in your business over the last year or two.  What worked well and what did not?

Website work and social media can be overwhelming to most of us, but this is a good time to cozy up to your computer with a cup of coffee or hot chocolate and do a bit of market research.

What are others in your industry doing?  How does your online presence look? Have you included the right information to make it easy for customers to find you on your own sites, Google and on the Chamber’s directory? And do you have great pictures, one that inspire people to want to get to know you and your business better.

If not, grab your phone and getting shooting! Grab a notepad and start writing about your business. Overwhelmed at this idea?  Call us or stop by the Chamber and we’d love to help you get started.  Make 2020 the year to be your best ever.

Photo by Michael Henderson

This article was published in the Venango Chamber’s February 2020 VenangoWorks! Newsletter.