When posting on social media, you should be sure your content is ready to go out to the public. There are a few important things to check before hitting publish. These include:

Proofread

Customers and other businesses may not take you seriously or may get annoyed if your posts are full of spelling or grammar errors. Look over your posts multiple times and use a grammar or spell check tool if needed.

Fact check

If you’re sharing facts such as dates, statistics, or quotes, do your research and make sure they are accurate.

Tag

The more you tag other businesses or people, the more your post will be seen. If you’re sharing a photo of a customer or helping promote another business, be sure to tag their profile or page if they have one.

Link

Whether it’s to your website, an article, or an event, include a link when possible. Links can catch a customer’s eye and get them interested in becoming more engaged, rather than scrolling past your post.

Test

Check all tags and links and make sure they work and send your followers to the right location. There’s nothing more frustrating than clicking a link and opening an “error” message or getting sent to the wrong page.

Review again

After going through all the checks, look over your post one more time. Better yet, read it out loud and have a friend or co-worker look at it, too.

It can be easy to have a typo or inaccurate information in your social media posts. To avoid confusing or frustrating your audience, follow these six steps before clicking publish!

This article was published in the Venango Area Chamber of Commerce’s January 2019 VenangoWorks! Newsletter.