Every county in the state of Pennsylvania has a local Destination Marketing Organization (DMO), something that most community members are unaware of. The Oil Region Alliance (ORA) is Venango County’s DMO.

ORA Communications and Tourism manager, Emily Altomare, produces content for social media, maintains OilRegion.org, develops print and digital advertising, and partners with fellow tourism marketing organizations to promote the Oil Region, both locally and, most importantly, to those beyond the region.

One of the biggest projects is the annual Oil Region Guide, a 52-page publication that features the area’s heritage, arts and culture, outdoor recreation opportunities, and hospitality amenities. This is the first year that the Guide is being produced completely inhouse with help from the ORA’s Tourism Promotion Advisory Committee, which includes representatives from area attractions, festival organizers, and other tourism stakeholders, including Venango Chamber President/CEO Susan Williams.

“The process of developing the Guide is valuable because the region works cooperatively to put the piece together,” says Susan.

The new 2022 Oil Region Guide is expected to hit shelves in January.

This article was published in the Venango Chamber’s December 2021 VenangoWorks! Newsletter.