Events are a great way to build connections, expand your reach, and increase visibility for your business. Whether it’s a trade show, community event, or professional meetup, events can open up new possibilities.

But to really maximize the impact of these events, consider them from different perspectives. Here are two ideas on how you can get the most out of the upcoming Trade Show:

• To showcase or promote your business, exhibiting is one effective way to make sure that people know who you are and what you do. For potential customers it puts a name and face with the products or services you provide.

• Even if you don’t have current needs for promotion, attending is extremely beneficial because it allows for more personal interaction with those who could be useful contacts in the future.

And if networking doesn’t come naturally to you, here’s a quick tip: Wear a conversation starter! An association pin or unique tie/ piece of jewelry can draw others to you and be a great jumpstart to a conversation.

Finally, don’t forget that many businesses use networking events as business expenses – so why not make sure those expenses work for you?

This article was published in the Venango Chamber’s June 2023 VenangoWorks! Newsletter.