Your business personality is important to identify and communicate both internally and externally. Tell people who you are and match that by showing them the same. Here at the Chamber, we would describe our business personality as welcoming and full of heart for serving our community and the businesses that make up that same community. In order to convey your business personality, you must first confirm what that is or what you want that to be, and below you can find some tips on doing just that.

Perception
How does the community perceive your business? How does it react when your business comes up in conversation? This is important, so identifying and practicing the personality you want to represent is imperative before the community assigns one to you.

Mission Statement
Your mission statement should be a good indicator and first look for your customers into your personality as a business. Here at the Chamber, our mission is to build, serve, and promote regional business. This clearly aligns with our welcoming and service-minded personality.

Outward Versus Inward
It is important that both those working in your business and those visiting it meet the same personality. If your intention is to be a welcoming, laidback atmosphere for customers, be sure to create the same environment for your employees and watch the personality shine through in their interactions with customers and partners.

Identifying your own business personality and practicing it both internally and externally is a great way to attract the right customers and ensure they are representing you how you want to be known when they share your business with others in the community.

This article was published in the Venango Chamber’s March 2023 VenangoWorks! Newsletter.