By Devin Zagar, President of FLEX
As the president of FLEX, I’m excited to share that we’ve been hard at work developing a marketing plan to grow our organization and better connect with young professionals across Venango County. This initiative is still in progress, but we’ve already begun laying the groundwork to ensure that FLEX continues to reach young professionals in our community.
Each month, our leadership team has been coming together for a marketing strategy meeting. These meetings have been a great opportunity for us to brainstorm ideas and figure out the best ways to reach more young professionals in our community. We’re focusing on creating messaging that resonates with our audience, helping them see the value of FLEX and the support network we provide.
One of the key components of our marketing plan has been conducting a SWOT analysis—evaluating our strengths, weaknesses, opportunities, and threats. By doing this, we’ve gained a clearer understanding of where FLEX stands in the community and identified areas for growth. This insight has been invaluable in shaping our approach to reach new members and expand our presence.
We’re also working on developing buyer personas—basically, profiles of the types of young professionals we want to attract. These personas will guide us as we craft messages and programs that speak directly to the needs and goals of different members. Whether someone is in a skilled trade or a more traditional office job, we want FLEX to be a place where they can find value and community.
A big part of our mission is helping people see themselves as professionals, regardless of their job or career path. Many young people, especially those in trades or non-traditional fields, may not always see themselves fitting the typical ‘professional’ mold, but we’re working to change that. FLEX is for anyone who is driven and looking to grow, and we’re striving to create messaging that reflects that inclusivity.
We’re still in the process of building this marketing plan, and there’s plenty of work ahead. But already, these strategy meetings have proven to be incredibly effective at bringing our leadership team and members together. The collaboration has been inspiring, and it’s clear that with a solid plan in place, FLEX will continue to grow and support even more young professionals in the future.
As we move forward, we’re excited to share more about how this plan develops and how we can involve even more people in FLEX. If you’re interested in being a part of this process or learning more about what we’re working on, we’d love to hear from you. There’s a lot of potential here, and we’re eager to see how this strategy will help us take FLEX to the next level.
This article was published in the Future Leaders & Entrepreneurs Exchange’s (FLEX) November 2024 edition of the FLEX Your Ideas (FYI) Newsletter.