Ashley Zaccari, Be Here Program Manager at the Chamber, attended the recent Discover Franklin Marketing Workshop with Small Town Soul. She says the biggest takeaway was surprisingly simple: make sure people can find accurate information about you online.

Visitors often use Google Maps to decide where to eat, shop, stay, and explore. If your Google Business Profile hasn’t been claimed or updated recently, you could be missing opportunities to connect with potential customers.

The workshop encouraged business owners to make sure their hours, phone number, website, photos, and business description are accurate. A few minutes of updates can make a big difference in helping customers find and trust you.

Another important reminder was the value of having a website. It doesn’t need to be complicated or expensive. Even a simple landing page gives Google information about your business and provides customers with a reliable place to learn more about your products, services, and contact info.

As customers, most of us rely on our phones when visiting a new place. If your business isn’t easy to find online, you may be invisible to customers who are actively looking for what you offer. Consider reviewing your website and Google listing.

This article was published in the Venango Chamber’s July 2026 VenangoWorks! Newsletter.