Every small business owner, nearly without exception, will confirm that the best way to drive business to them is through word-of-mouth marketing. This is most effective when done in person, through genuine testimonies of successful business experiences.

If you want to know how to be a champion for small businesses and our local economy, making the effort to share positive experiences, from the small and subtle to the extraordinary, has more impact than you might imagine. And to multiply the impact, take it to social media.

Marketing/advertising is one of the biggest yet hardest to measure expenses of any business. Customers turned fans are invaluable!

So, next time you do business, leave a tip if appropriate, but go the extra mile by telling someone about the great service you received or turn that testimony into a post and make sure you tag the business.

Happy Holidays and don’t forget to shop local!

This article was published in the Venango Chamber’s December 2022 VenangoWorks! Newsletter.