November 24th—Small Business Saturday

Small Business Saturday, first observed in 2010, was created as a complement to Black Friday and Cyber Monday, which target big box stores. Encouraging holiday shoppers to #ShopLocal and patronize their local brick and mortar stores, Small Business Saturday has become a fixed part of the holiday shopping weekend.

As a business owner, think about ways to accommodate the holiday crowds as they spend the weekend searching for deals. Making sure your website and social media profiles are up to date, thinking about extending your hours, and running a special sale or incentive are all great ways to bring in more business.

Holly Gibbons, of Gibbons Business Solutions, wrote a blog post recently with some advice for both business owners and shoppers. Holly writes: “Give customers a reason to shop local,” and reminds us that consumers are looking for business owners who are “customer-focused and easy to work with.” Read more of Holly’s post by visiting bit.ly/2SuGCvI.

The Cranberry Mall will be hosting a Small Business Weekend November 23-25. Vendors and Small Business owners can reserve a spot by calling the mall office at (814) 676-3406 ext. 100.

Whether you’re an early-bird, fight-the-crowds shopper or prefer to avoid the chaos, make an effort to #ShopLocal this season.

This article was published in the Venango Area Chamber of Commerce’s November 2018 edition of the VenangoWorks! Newsletter.