Since the first traditional television commercials more than 75 years ago, video has been a tool used by businesses to engage their audience. Today, we have channels like Facebook, YouTube, and Snapchat, but many of the same concepts apply.
Videos are more personal and convenient for consumers. Whether it’s a behind the scenes tour, interviews, tutorials, or a story, video is a good choice when trying to sell a product or service.
There are many options for equipment—cameras, mics, tripods, lighting equipment, etc—but to start shooting video you really only need one device—your phone. Some important factors when shooting include:
- Good lighting
- Simple background
- Limited background noise
- Keep it short
- Hold the phone horizontally
When conducting video interviews, also remember to make the interviewee comfortable, have consistent framing, have the person repeat the question when answering, and have them look to the side of the camera, not directly at it.
Gathering b-roll is also important, which is various shots of scenery, groups of people, buildings, and similar items. It’s always better to get more footage than you need, which can be cut down later.
Including video in your marketing can be intimidating, but start small, get inspiration from others, and follow these easy tips, and you’ll be a pro in no time!
We discussed videography at our Tech Talk in April. Tech Talks are on the third Friday of each month from 8-9 a.m. at the Chamber.