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Tech Tip: Documenting Your Social Media Strategy


Social media can be overwhelming, especially for businesses and organizations who have a million other tasks to do. Creating a strategy can help keep you organized and consistent with your social media.

A strategy shouldn’t just be in your mind or spoken—it should be written down. Especially if others within your workplace are posting, too. At our February Tech Talk, we discussed some things that should be included in your written strategy:

  • Audience & Platforms: Who is your audience and what platform are they active on? Don’t waste your time posting on one platform, such as Instagram, if most of your followers are on another, like Facebook.
  • Your Why: Each time you post, think “why am I posting this?” Is it to promote an event, share exciting news, engage your audience in an exciting way, or collect information? Make a list in your social media strategy of all the reasons you share content on social media.
  • Tone & Language: What kind of feeling do you want your posts to portray? Do you have more of a fun tone? Or maybe more serious and professional? This is important to decide and communicate before sharing a variety of posts.
  • Who & When: If more than one person posts on behalf of your business, decide who posts certain content and when it gets published. Communication is key, so too many posts aren’t going out at once and two people aren’t sharing similar content.

We invite you to join us at our next Tech Talk on Friday, March 20, at 8 a.m. at the Venango Chamber. We’ll be discussing Facebook and Instagram advertising.

This article was published in the Venango Chamber’s March 2020 VenangoWorks! Newsletter.

Chamber Welcomes Board Members


David Snedden and Greg Plowman were approved as the newest members of the Venango Chamber board of directors at the February board meeting.

David is Branch Manager of the Seneca branch of Hagan Business Machines and previously served on the Chamber board from 2011-2017, holding positions of vice chairman and chairman. Several of the initiatives David helped to bring forth are still in use at the Chamber.

Greg is with Scierka’s Tavern in Oil City, which he owns and operates with his wife Andree. Greg and his family are great supporters of the Be Here program and have hosted FLEX events and a Chamber mixer at the tavern. Greg believes the Chamber is an integral part of our County and looks forward to helping further the Chamber’s mission.

Welcome David and Greg!

ZingTrain Tip: The Art of Giving Great Service


We all know great customer service is important in retail and food service, but what many don’t realize is that it is essential in any type of business or organization.

Although you may not consider yourself part of the service industry, how you treat your employees, co-workers, partners, members, donors, vendors and really anyone who walks through your door, is just as important as how you treat the people you call “customers.”

Three steps for great service include:

  • Figure out what the customer wants: Ask questions, listen, and pay attention to their tone of voice and body language.
  • Get it for them: Get it for them accurately, politely, and enthusiastically.
  • Go the extra mile: Do something extra that they don’t expect or ask for, like giving a sample, providing extra information, following up on something, or sending a hand-written thank you note.

This information is from ZingTrain. Learn more at: beherevenango.org/zingtrain-customer-service

This article was published in the Venango Chamber’s February 2020 VenangoWorks! Newsletter.

First-Hand Experience: Encouraging Students to Explore Local Businesses


How do businesses attract and retain the incoming workforce? It’s a question that is asked across the region, state, and country. With the current situation of more job openings than candidates to fill them, it is critical that we expose today’s students to the jobs that exist.

Many local students are required to spend time in businesses as part of their career exploration. The benefit to local business is that this is a time to make a great impression on a student about your business.

While students become familiar with the skills and knowledge required in various employment opportunities, many businesses benefit from an introduction that may lead to a future employee.

High school and college students are looking for those opportunities right now. In many cases, shadowing a business or interning is a requirement for graduation. Several college students have already sent their resumes to the Chamber for consideration. We are happy to share them with those businesses that are interested in having a college student join their summer workforce.

See some examples below of students gaining experience at local businesses.

Are you looking for an intern or willing to host a job shadow?
Contact the Venango Chamber at chamber@venangochamber.org or (814) 676-8521.

Halyne Riley, senior at Oil City High School, job shadows at UPMC Northwest. Justine McClaine, student at Clarion University, shows her the X-Ray machine. Halyne has recently committed to also attend Clarion University next year and wants to pursue a career in the medical field.

Students in eAcademy meet with Cindy Elder at Clarion County Community Bank. There are four students in the program this year from Cranberry, Oil City, Rocky Grove, and Titusville High School, and the group takes frequent tours of local businesses.

SaVahna Scott, junior at Cranberry High School and student in the Culinary Arts class at Venango Technology Center (Vo-Tech), job shadowed at Core Goods in Oil City a year ago and is now working part-time at the store through Vo-Tech’s co-op program.

Anna Moore, senior at Cranberry High School, completed her job shadow at Nicole’s Bridal in Seneca and continues to volunteer at the store. Anna plans to pursue business after graduating high school.

This article was published in the Venango Chamber’s March 2020 VenangoWorks! Newsletter.

Leadership Venango Holds Fifth Session: Honorable Leadership


The 2020 class of Leadership Venango met for their fifth session in February in Franklin to learn about local governance and honorable leadership.

The day began at the County Courthouse Annex with a panel discussion facilitated by Randy Arnold, 2019 Leadership Venango graduate. The panel included Jason Ruggerio (County Planning Commission), Mike Port (Cranberry School District board member) and Tracy Jamieson (manager of the city of Franklin). They were asked about their respective jobs including motivation and challenges, and gave advice on how to obtain similar leadership positions.

Next was Joseph Grunenwald, past President of Clarion University and an active community member. He spoke on what it means to be an “honorable” leader and traits these leaders have, including honesty, courage, long-term persistence, humility and doing the right thing even when it’s hard. The best leaders are forward thinking and put service above self.

The group walked to the Barrow’s Little Theatre for lunch and a discussion with the three County Commissioners. They discussed job responsibilities, challenges of the County, and their hopes for moving the County forward as united leaders.  They also encouraged questions and stated their open door policy of hearing constituents’ concerns. 

After lunch, members of the FLEX Young Professionals gave an overview of the group’s mission and activities and encouraged participants to consider membership.

Trenton Moulin, President/CEO of Bridge Builders Community Foundations, then gave a presentation on Boardsmanship.  He discussed the importance of serving on a board that lines up with personal values. As a future resource, he gave each member of the classa copy of the Handbook for Directors of Nonprofit Corporations in the United States of America. Prior to leaving, Zach Covington gave the class a tour of  the Barrow-Civic Theatre.

The last stop of the afternoon was to visit Judge Lobaugh and tour the Venango County Courthouse. Judge Lobaugh was a gracious host describing the history of the building and its contents. He exemplified the qualities of an honorable leader as it was clear he has devoted his career to child advocacy and drug and alcohol rehabilitation.  It was also clear that he had a passion and love for Venango County.

The next session will be in March at UPMC Northwest and will focus on “Leading a Healthy Community.”

This article was published in the Venango Chamber’s March 2020 VenangoWorks! Newsletter.