By Morgan Pifer, Chamber Intern

Using email for your business may seem challenging, but no matter the sector or size, there are a lot of benefits to using this type of advertising via email! Emails give customers updates about products, services, or information for your business. It’s a great way to build a community and help connect information with consumers.

A subscriber list is a group of people who have given you permission to contact them. This list wants to know more about your business and what it offers! It is easy to share, and while your list may be limited initially, those who receive your email are more likely to share information with those around them or in their networks. Growing your email list can be hard, but it is not impossible, tips on how to increase email subscriptions are:

• Send relevant content: Update frequently with content that is compelling to readers, no one wants to read the same email over and over.

• Edit: Have concise content before sending out your email. There is nothing more unprofessional than having an unfinished section. Having a second pair of eyes is highly beneficial.

• Send test emails: Having second eyes is great but previewing an email in a browser or on mobile is extremely important, this helps you see what the subscribers will be seeing as well.

• Don’t spam: Your subscribers will quickly dwindle if the content is being reused weekly. Don’t send the same email, instead update it and add other important details to give it a refresh.

• Don’t make new subscribers wait: Your content is vital to your subscribers–they want to be informed about what is occurring. Specifically, target new subscribers with a welcome email!

• Look at analytics: Knowing your email analytics gives you a lot of information about how your emails are doing. By checking frequently you can see what information is reaching your audience.

At the Chamber, our preferred platform is Mailchimp! There are several other options out there, too, like Constant Contact. Get started today on your email marketing!

This article was published in the Venango Chamber’s July 2022 VenangoWorks! Newsletter.